His research interests include islamic marketing, islamic branding, islamic. Launched in 2010, journal of islamic marketing jima was the first journal dedicated to investigating marketing s relationship with islam, in theory and practice, across muslim majority and minority geographies. Pdf the new wave of transformational islamic marketing. International journal of islamic marketing and branding. Pdf the founder of islamic marketing baker alserhan. Islamic marketing ethics focus on the principles of. Journal of islamic marketing is available as part of an online subscription to the emerald marketing ejournals collection. The islamic marketing field has attracted more researchers due to its rapid development of the current global halal marketing with its value of. Ijimb lays the foundation for and advances islamic marketing as a new discipline. Journal of islamic marketing nonmuslim consumers perception toward purchasing halal food products in malaysia article information. What is islamic marketing global journals incorporation.
Journal of islamic marketing available volumes and issues. Pdf journal of islamic marketing nonmuslim consumers. Journal of islamic marketing religiosity moderates the relationship between egodefensive function and attitude towards advertising shaizatulaqma kamalul. Islamic marketing and highlights the dangers of an essentialist perspective. It invites marketing scholars and practitioners working on various. Article pdf available in journal of islamic marketing 23. Thus, adopting the islamic marketing ethics ensures that the seeds of harmony are planted and a proper order in society is provided, thereby enhancing the dignity of, and upholding the rights of human beings abul hassan and abdul latiff, 2008. Journal of islamic marketing effect of islamic values on green purchasing behavior malihe siyavooshi, abdullah foroozanfar, yaser sharifi, article information. For more information, please email email protected or visit the emerald marketing ejournals collection page. This journal is a member of and subscribes to the principles of the committee on publication ethics. Journal of islamic marketing examining the effect of tv advertising appeals on brand attitudes and advertising efforts in iran davood feiz meysam fakharyan mohammad reza jalilvand marzieh hashemi article information. Davood feiz meysam fakharyan mohammad reza jalilvand marzieh hashemi, 20,examining the. Jima tackles the nuances associated with muslim consumption patterns, doing business in muslim markets, and targeting muslim. Purpose the purpose of this paper is to encourage a critical dialogue within the realm of journal of islamic marketing.
Pdf journal of islamic marketing aqma sha academia. Role of relationship marketing in competitive marketing. Theoretical framework for islamic marketing international journal. What is islamic marketing of concerts, music albums, websites containing music etc. Journal of islamic marketing religiosity moderates the relationship between ego defensive function and attitude towards advertising shaizatulaqma kamalul. Keywords islamic marketing, muslim consumers, islamic market segmentation. Journal of management and marketing research role of relationship marketing, page 2 1.
Introduction the purpose of competitive strategy is to achieve a. Meet the editor of the journal of islamic marketing citation. This article aims to clarify the needs in forming theoretical framework for islamic marketing with focus on two things of firstly the accuracy of the available approach in islamic point of view and secondly the current situation of islamic marketing in terms of the concept, theory, model as well as the approach. Mandated to become the leader in the field, it provides the international marketing community with uptodate research on all aspects of islamic marketing and the islamic market.